The Origin Story

Ask Amherst Archery Academy Owner, Kyle Bissell, about how Amherst Archery began and he’ll get a little wistful as he swells with pride and explains that it all began with a young boy. This young boy was a lot like every other child, but with unexpected brain trauma. He had suffered a major concussion, forcing this once active child to lie still while he healed. Stillness is never easy for active kids though; he needed an activity that would stretch his brain and body in new, safe ways. So Kyle started teaching him archery. Below is an excerpt from an article his mother wrote about the experience:

In the spring, after not being allowed to sign up for sports for the third season in a row, Peter became quite depressed.  He had been amazing for the seven months, but his ability to be positive and patient was waning.  I worried about him because it was clearly going to take more time than we had ever imagined to recover. How was he going to make it?

Peter had read and loved the Ranger’s Apprentice series by John Flanagan.  The rangers in this series use a bow as their main weapon and Peter had a romanticized vision of this.  I asked him if he would like to take archery lessons and got a resounding yes.  We approached Kyle about the lessons and they started meeting every week.

Peter and his Robinhood
Peter and his “Robinhood” shot!

Peter took to archery.  He loved it and did well.  During Peter’s fourth lesson he shot a Robin Hood, which was an amazing once in a lifetime shot.  It boosted him even further.  Peter was happy again, he was calm and had purpose.  I credit Kyle’s wonderful teaching and the soothing, healing qualities of archery for this.  They gave Peter what he needed to continue his long recovery.


Archery encourages a quiet mind, inner strength and relaxation.  It builds focus and promotes a positive feeling of self-worth.  Through Kyles’s fantastic guidance Peter found himself.  It was a different self than he had known before.  Peter’s confidence grew and his outlook brightened.  Archery was a turning point in Peter’s recovery and brought him through the next seventeen months.

Being an archer became Peter’s identity.  Being good at it became Peter’s goal.  It gave him something to love, to work towards, to be.  He was no longer Peter with a concussion, Peter who still can’t play soccer, Peter who can’t go to the movies or use the computer.  He was Peter the archer and that was something to be proud of.

Thanks to Kyle’s experience with Peter along with his own love for the sport, it didn’t take long for Amherst Archery to become an official business with growth beyond Kyle’s dreams. It turns out that practicing archery in a mindful, welcoming, nurturing way is extremely rewarding for both coaches and students.

From there, Kyle started offering retail to his students who – of course – needed the best equipment! He trained up some new coaches, and here we are today.

Kyle, as owner, head coach, and a Level IV USA Archery Coach, is an exceptional instructor. He is available for private instruction, bow tuning, and equipment consultations.

Thank you to Peter and his mom for sharing their story with us. You can read the whole story, and see more pictures of Peter at her blog, The Shy Gardner.

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